SEO strategies for companies that run crypto investment funding, launch ICOs or are engaged in any kind of digital/cryptocurrency business activities would differ significantly from the traditional approach that most online businesses follow.
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This stems from the fact that most such sites are often high-trafficked, saturated and short-lived.
This is why it’s imperative to master a few essential tasks specific to the ‘crypto niche’.
The most significant one being – keyword research and competitor analysis.
No matter whether you are attempting to acquire track via paid campaigns or bringing it organically, you must be specific in both organic SEO strategies as well as PPC campaigning.
But, how do you achieve that without creating a big hole in your financial pocket?
First off, you’re going to have to ensure that your ICO/crypto-site is a well-oiled machine capable of bringing quality organic traffic and making people stick there. Not only visitors, but it should also sound trustworthy for search engines as well.
Translation? You’re going to have to do both –
- Off-page optimization
- On-page optimization
No website is exempted from this.
Once you are done with that part, next move on to –
Studying your competitors diligently
Make sure to hire the number one SEO Company you can find for this part. Many choose the DIY route where they use SEO tools like SE Ranking. This is largely going to depend on your SEO knowledge and whether or not you need a professional touch.
You can get an extended look into other crypto site databases with a quick search using SE Ranking’s competitor research. From there, you can access the big picture of the entire crypto market.
A professional SEO analyst can perform this job on your behalf. They can put together the most accurate and updated data related to keywords that competitors are using, their search volume, etc.
Once you are equipped with that information – the possibilities are endless. You can get amazing insight in terms of knowing how they are getting organic traffic from leading search engines like Google, AdWords practices, as well as smart keyword selection.
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Aim for keywords with the highest potential for conversion
Your aim should be to rank high for terms related to Ethereum, Litecoin, Bitcoin, Ripple, so on and so forth.
Your SEO agency can pool all the data together to find low-to-high competition keywords. You can adjust your organic and paid campaigns accordingly.
Depending on your budget, you can aim for keywords that hit the sweet spot in terms of ROI and expenditure. The data will also equip you with a dozen different ideas for running and managing a successful content strategy and PPC campaigns.
Group & Distribute Keywords in a Google-friendly manner
After compiling the main keywords, it’s time to find out how to best use them in a variety of different ways.
Remember, it doesn’t take long to blow all your money if your keyword selection is all over the place and not distributed correctly; meaning how Google prefers it.
In short, keyword grouping is paramount.
You can use a keyword grouper to simplify this daunting-sounding task. Such tools are designed to collect and group keywords into multiple clusters. You can distribute them across the board for different pages of your site.
If some of these terms are throwing you off, it’s best to just contact an SEO analyst and let him do the job professionally.